Data Protection

Data pri­va­cy state­ment

Any col­lec­tion, pro­cess­ing and use (here­inafter “use”) of data is sole­ly for the pur­pose of pro­vid­ing our ser­vices. The ser­vices of Trend­c­i­ty have been designed to use as lit­tle per­son­al infor­ma­tion as pos­si­ble. For that mat­ter, “per­son­al data” is under­stood as all indi­vid­ual details about a per­son or fac­tu­al cir­cum­stances of an iden­ti­fi­able nat­ur­al per­son (so-called “affect­ed per­son”). The fol­low­ing state­ments on data pro­tec­tion describe what types of data are col­lect­ed when access­ing our web­site, what hap­pens with these data and how you may object to data usage.

Per­son Respon­si­ble (con­troller)

Respon­si­ble with­in the mean­ing of the EU Gen­er­al Data Pro­tec­tion Reg­u­la­tion (GDPR) is:

Trend­c­i­ty GmbH

Kur­fürs­ten­damm 67

10707 Berlin

Tel.: 030–8892880


Data Secu­ri­ty Offi­cer

The data secu­ri­ty offi­cer is: Chris­t­ian Scholtz of Weber­sohn & Scholtz GmbH If you have ques­tions about data pro­tec­tion, you can con­tact Weber­sohn & Scholtz at the fol­low­ing e‑mail address: or by mail: WS Daten­schutz GmbH Meinekestraße 13 D‑10719 Berlin

Which data will be used

When vis­it­ing our web­site, our web servers tem­porar­i­ly store every access in a log file. The fol­low­ing data is col­lect­ed and stored until auto­mat­ed dele­tion:

  • IP address of the request­ing com­put­er
  • Date and time of access
  • Name and URL of the retrieved file
  • Oth­er data may be retrieved by our part­ners. You will find infor­ma­tion about this below

The pro­cess­ing of this data serves: the pur­pose of enabling the use of the web­site (con­nec­tion estab­lish­ment), the sys­tem secu­ri­ty, the tech­ni­cal admin­is­tra­tion of the net­work infra­struc­ture, as well as to opti­mize the Inter­net site. The legal basis is Art. 6 para. 1 s. 1 lit. f) GDPR. The IP address is eval­u­at­ed only in case of attacks on our net­work infra­struc­ture or the net­work infra­struc­ture of our Inter­net provider. Fur­ther­more, no input of your per­son­al data is required to use our web­site.

Pro­tec­tion of your data

We have tak­en tech­ni­cal and orga­ni­za­tion­al mea­sures to ensure that the require­ments of the EU Gen­er­al Data Pro­tec­tion Reg­u­la­tion (GDPR) are met by us, as well as, by exter­nal ser­vice providers work­ing for us. If we work with oth­er com­pa­nies to pro­vide our ser­vices, such as email and serv­er providers, this will only be done after an exten­sive selec­tion process. In this selec­tion process, each indi­vid­ual ser­vice provider is care­ful­ly select­ed for its suit­abil­i­ty in terms of tech­ni­cal and orga­ni­za­tion­al data pro­tec­tion skills. This selec­tion pro­ce­dure will be doc­u­ment­ed in writ­ing and an agree­ment on the order pro­cess­ing of data (order pro­cess­ing con­tract) will only be con­clud­ed if the third par­ty com­plies with the require­ments of Art. 28 GDPR. Your infor­ma­tion will be stored on spe­cial­ly pro­tect­ed servers. Access to it is only pos­si­ble for a few spe­cial­ly autho­rized per­sons. Our web­site is SSL/TLS encrypt­ed, as can be seen by the https:// at the start of our URL.

Use of cook­ies

a) In addi­tion to the afore­men­tioned data, cook­ies are stored on your com­put­er when you use our web­site. Cook­ies are small text files that are stored on your hard dri­ve assigned to the brows­er you use. Through this the stored infor­ma­tion flows to Trend­c­i­ty or the par­ty that sets the cook­ie. Cook­ies can­not run pro­grams or trans­mit virus­es to your com­put­er. Cook­ies are used to ana­lyze the use of in anonymized or pseu­do­nymized form. Also, cook­ies enable per­son­al­ized adver­tise­ments on this web­site. This web­site uses the fol­low­ing types of cook­ies. The extend and func­tion of which are explained below:

  • Tran­sient cook­ies (see b)
  • Per­sis­tent cook­ies ©

b) Tran­sient cook­ies are auto­mat­i­cal­ly delet­ed when you close the brows­er. These include ses­sion cook­ies. Tran­sient cook­ies store your ses­sion ID, with which var­i­ous requests from your brows­er can be assigned to the com­mon ses­sion. This will allow your com­put­er to be rec­og­nized when you return to our web­site. The ses­sion cook­ies are delet­ed when you log out or close the brows­er.

c) Per­sis­tent cook­ies are auto­mat­i­cal­ly delet­ed after a spec­i­fied peri­od of time, which may dif­fer depend­ing on the cook­ie. You can delete the cook­ies in the secu­ri­ty set­tings of your brows­er at any time. Please be aware that you may not be able to use all fea­tures of this site, when delet­ing the cook­ies from your brows­er his­to­ry. The set­ting of cook­ies can be pre­vent­ed by appro­pri­ate set­tings in the user’s Inter­net brows­er at any time. This pro­cess­ing is legal­ly based on Art. 6 para. 1 s. 1 lit. f) GDPR. Our legit­i­mate inter­ests are to pro­vide a sta­ble con­nec­tion and an easy, unin­ter­rupt­ed user expe­ri­ence for the vis­i­tors of our web­site. Also, we eval­u­ate all vis­its of our web­site. This hap­pens for safe­ty, improve­ment and sta­bil­i­ty rea­sons.

Dele­tion of per­son­al data

Trend­c­i­ty process­es the per­son­al data only if nec­es­sary. As soon as the pur­pose of the data pro­cess­ing is ful­filled, dele­tion of the data is car­ried out accord­ing to the stan­dards of the dele­tion con­cept, unless legal reg­u­la­tions oppose this.


Via the web­site it is pos­si­ble to con­tact us via e‑mail or via our con­tact form. This will require dif­fer­ent data to answer the request, which will be auto­mat­i­cal­ly saved for pro­cess­ing. The fol­low­ing data are required to process your request: email address. Fur­ther­more you can enter the fol­low­ing data option­al­ly: name and sur­name, phone num­ber, num­ber of your flat, sub­ject of your mes­sage as well as your mes­sage. Your data will not be passed on to third par­ties, unless you have giv­en your con­sent. The legal basis depends on what the rea­son for your request is: There­for data pro­cess­ing will be based on Art. 6 para. 1 s. 1 lit. a) GDPR or Art. 6 para. s.1 lit. b) GDPR.

Data pro­cess­ing for appli­ca­tions

Trend­c­i­ty offers the oppor­tu­ni­ty to apply for jobs via an appli­ca­tion form and via email. For this pur­pose, per­son­al data is processed and stored for fur­ther pro­cess­ing dur­ing the respec­tive appli­ca­tion process. In case of suc­cess­ful appli­ca­tion and employ­ment, the per­son­al data is stored in accor­dance with the legal require­ments. In case of unsuc­cess­ful appli­ca­tion, the data will be delet­ed in accor­dance with the rules of the local dele­tion con­cept. In doing so the pro­vi­sions of the AGG (Ger­man Employ­ment Law), in par­tic­u­lar the exist­ing evi­dence pur­suant to § 22 AGG, are tak­en into account. The pro­cess­ing is based on Art. 6 para. 1 s. 1 lit. a) GDPR and Art. 6 para. s.1 lit. b) GDPR.

Track­ing and ana­lyt­ics

For the con­tin­u­ous improve­ment of our web­site we use the fol­low­ing track­ing and analy­sis tools. Which per­son­al data is processed in each case and how you can reach the respec­tive ser­vice providers, you will find below:

Google Ana­lyt­ics

The web­site uses Google Ana­lyt­ics based on Art. 6 para 1 s. 1 lit. f). This is a ser­vice for ana­lyz­ing access to web­sites of Google Inc. (“Google”) and allows us to improve our web­site. Respon­si­ble Per­son is: Google Inc., 1600 Amphithe­ater Pkwy, Moun­tain View, CA 94043–1351, USA. Cook­ies enable us to ana­lyze your use of our web­site. The infor­ma­tion col­lect­ed by a cook­ie (IP address, access time, access dura­tion) is trans­mit­ted to a Google serv­er in the USA and stored there. The eval­u­a­tion of your activ­i­ties on our web­site is trans­mit­ted to us in the form of reports. Google may pass on the col­lect­ed infor­ma­tion to third par­ties, if required by law or if third par­ties process this data on behalf of Google. The Google track­ing codes of our Inter­net offer use the func­tion “_anonymizeIp ()”, thus IP address­es are processed only short­ened, in order to exclude a pos­si­ble direct per­son­al link to you. You can also pre­vent the instal­la­tion of cook­ies from Google Ana­lyt­ics by set­ting your brows­er soft­ware accord­ing­ly. In this case, how­ev­er, it may hap­pen that you can­not ful­ly use all the fea­tures of our web­site. Also through brows­er exten­sions e.g. Google Ana­lyt­ics can be dis­abled and con­trolled. At As well as under You can find out more about the terms of use and pri­va­cy of Google Ana­lyt­ics.

Google Tag Man­ag­er

Google Tag Man­ag­er is a solu­tion that allows us to man­age web site tags through one inter­face (includ­ing Google Ana­lyt­ics and oth­er Google mar­ket­ing ser­vices in our web­site). The tag man­ag­er itself (which imple­ments the tags) does not process users’ per­son­al data. Regard­ing the pro­cess­ing of users’ per­son­al data, ref­er­ence is made to the details of the Google ser­vices. Google Tag Man­ag­er usage poli­cies can be viewed here:

Oth­er tools of third-par­ty providers

We also use third-par­ty providers to help us with the site’s appear­ance and func­tion­al­i­ty. These are list­ed below:

Google Maps

This web­site uses the Google Maps map ser­vice via an API. It is oper­at­ed by Google Inc., 1600 Amphithe­atre Park­way, Moun­tain View, CA 94043, USA. To use Google Maps, it is nec­es­sary to save your IP address. This infor­ma­tion is gen­er­al­ly trans­mit­ted to a Google serv­er in the USA and stored there. The provider of this site has no influ­ence on this data trans­fer. The legal basis is Art. 6 para. 1 s.1 lit. f) GDPR. The use of Google Maps is in the inter­est of mak­ing our web­site appeal­ing and to facil­i­tate the loca­tion of places spec­i­fied by us on the web­site. Fur­ther infor­ma­tion about han­dling user data, can be found in the data pro­tec­tion dec­la­ra­tion of Google at:

Google Web Fonts

This web­site uses web fonts pro­vid­ed by Google for uni­form rep­re­sen­ta­tion of fonts on the web­site. Respon­si­ble Per­son is: Google LLC, 1600 Amphithe­ater Park­way, Moun­tain View, CA 94043, USA. When you call up a page, your brows­er loads the required web fonts into your brows­er cache to dis­play texts and fonts cor­rect­ly. To do this, the brows­er you use must con­nect to Google’s servers. As a result, Google learns that our web­site has been accessed via your IP address. The use of Google Web Fonts is in the inter­est of a con­sis­tent and attrac­tive pre­sen­ta­tion of our online ser­vices. The legal basis is Art. 6 para. 1 s.1 lit. f) GDPR. The rea­son for us using Google web fonts is our inter­est to make our web­site vivid and user-friend­ly. If your brows­er does not sup­port web fonts, a default font will be used by your com­put­er. For more infor­ma­tion about Google Web Fonts, see and in Google’s pri­va­cy pol­i­cy:

Ser­vice providers from third coun­tries

In order to be able to pro­vide our ser­vices, we use the sup­port of ser­vice providers from third par­ty coun­tries (non-EU coun­tries). In order to ensure the pro­tec­tion of your per­son­al data in this case, we con­clude pro­cess­ing con­tracts with each — care­ful­ly select­ed — ser­vice provider. Our third coun­try data proces­sors are either locat­ed in a coun­try with an ade­quate lev­el of data pro­tec­tion (Art. 45 GDPR) or pro­vide appro­pri­ate safe­guards (Art 46 GDPR). Below you may find our cat­e­gories of proces­sors, the coun­try they are locat­ed at and the safe­guards or guar­an­tees they pro­vide. We use the sup­port of the fol­low­ing providers:

• Track­ing ser­vice and Analy­sis Ser­vice, Google Inc., USA, mem­ber of the EU-US Pri­va­cy Shield:

Your rights

You have the fol­low­ing rights with respect to the per­son­al data con­cern­ing you:

  • Right to infor­ma­tion,
  • Right to rec­ti­fi­ca­tion or dele­tion,
  • Right to restric­tion of pro­cess­ing,
  • Right to object to the pro­cess­ing,
  • Right to data trans­fer,
  • Right on con­fir­ma­tion.

In the case of a request for infor­ma­tion, you must pro­vide suf­fi­cient infor­ma­tion about your iden­ti­ty and pro­vide proof that it is your per­son­al data. The infor­ma­tion relates to data that has been stored regard­ing your per­son, the ori­gin of the data, the recip­i­ent or the cat­e­gories of recip­i­ents to which data has been trans­mit­ted and the pur­pose of the stor­age. To exer­cise these rights, please con­tact our Pri­va­cy Offi­cer, which is men­tioned at the begin­ning of the Pri­va­cy Pol­i­cy. If you have giv­en your con­sent to the pro­cess­ing of your data, you can revoke at any time. Such revo­ca­tion will affect the admis­si­bil­i­ty of pro­cess­ing your per­son­al data by us. Inso­far as we base the pro­cess­ing of your per­son­al data on the weight­ing of inter­ests, you may object to the pro­cess­ing. This is the case if pro­cess­ing your data is not required to ful­fill a con­tract with you, which is explained in the fol­low­ing descrip­tion of the func­tions. In the event of such a revo­ca­tion, we ask you to explain the rea­sons why we should not process your per­son­al data. In the case of your jus­ti­fied objec­tion, we will exam­ine the sit­u­a­tion and will either stop pro­cess­ing your data, adapt the data pro­cess­ing or point out to you our com­pelling legit­i­mate rea­sons on which we con­tin­ue the pro­cess­ing. Of course, you may object to the pro­cess­ing of your per­son­al data for adver­tis­ing and data analy­sis pur­pos­es at any time. You may con­tact us or our respon­si­ble data secu­ri­ty offi­cer via the con­tact details stat­ed at the begin­ning of the Pri­va­cy Pol­i­cy.

How you per­ceive these rights

To exer­cise these rights, please con­tact our data secu­ri­ty offi­cer: Chris­t­ian Scholtz from Weber­sohn & Scholtz GmbH

or by mail:

WS Daten­schutz GmbH

Meinekestraße 13

D‑10719 Berlin

super­vi­so­ry author­i­ty

With­out prej­u­dice to any oth­er admin­is­tra­tive or judi­cial rem­e­dy, you shall have the right to com­plain to a super­vi­so­ry author­i­ty in the Mem­ber State of its res­i­dence, place of work or place of alleged infringe­ment, if you believe that the pro­cess­ing of your per­son­al data infringes on the GDPR. The super­vi­so­ry author­i­ty to which the com­plaint has been sub­mit­ted shall inform the com­plainant of the sta­tus and results of the com­plaint, includ­ing the pos­si­bil­i­ty of a judi­cial rem­e­dy accord­ing to Arti­cle 78 GDPR.

Sub­ject to change

We reserve the right to change this pri­va­cy pol­i­cy in com­pli­ance with legal require­ments. August 2018