Data Protection

Data pri­va­cy state­ment

Any collec­tion, pro­ces­sing and use (her­ein­af­ter “use”) of data is sole­ly for the pur­po­se of pro­vi­ding our ser­vices. The ser­vices of Trend­ci­ty have been desi­gned to use as litt­le per­so­nal infor­ma­ti­on as pos­si­ble. For that mat­ter, “per­so­nal data” is unders­tood as all indi­vi­du­al details about a per­son or fac­tu­al cir­cum­s­tan­ces of an iden­ti­fia­ble natu­ral per­son (so-cal­led “affec­ted per­son”). The fol­lowing state­ments on data pro­tec­tion descri­be what types of data are collec­ted when acces­sing our web­site, what hap­pens with the­se data and how you may object to data usa­ge.

Per­son Respon­si­ble (con­trol­ler)

Respon­si­ble wit­hin the mea­ning of the EU Gene­ral Data Pro­tec­tion Regu­la­ti­on (GDPR) is:

Trend­ci­ty GmbH

Kur­fürs­ten­damm 67

10707 Ber­lin

Tel.: 030–8892880


Data Secu­ri­ty Offi­cer

The data secu­ri­ty offi­cer is: Chris­ti­an Scholtz of Weber­sohn & Scholtz GmbH If you have ques­ti­ons about data pro­tec­tion, you can con­ta­ct Weber­sohn & Scholtz at the fol­lowing e‑mail address: or by mail: WS Daten­schutz GmbH Mei­ne­ke­stra­ße 13 D‑10719 Ber­lin

Which data will be used

When visi­t­ing our web­site, our web ser­vers tem­pora­ri­ly store every access in a log file. The fol­lowing data is collec­ted and stored until auto­ma­ted dele­ti­on:

  • IP address of the reques­ting com­pu­ter
  • Date and time of access
  • Name and URL of the retrie­ved file
  • Other data may be retrie­ved by our part­ners. You will find infor­ma­ti­on about this below

The pro­ces­sing of this data ser­ves: the pur­po­se of enab­ling the use of the web­site (con­nec­tion estab­lish­ment), the sys­tem secu­ri­ty, the tech­ni­cal admi­nis­tra­ti­on of the net­work infra­st­ruc­tu­re, as well as to opti­mi­ze the Inter­net site. The legal basis is Art. 6 para. 1 s. 1 lit. f) GDPR. The IP address is eva­lua­ted only in case of attacks on our net­work infra­st­ruc­tu­re or the net­work infra­st­ruc­tu­re of our Inter­net pro­vi­der. Fur­ther­mo­re, no input of your per­so­nal data is requi­red to use our web­site.

Pro­tec­tion of your data

We have taken tech­ni­cal and orga­niz­a­tio­nal mea­su­res to ensu­re that the requi­re­ments of the EU Gene­ral Data Pro­tec­tion Regu­la­ti­on (GDPR) are met by us, as well as, by exter­nal ser­vice pro­vi­ders working for us. If we work with other com­pa­nies to pro­vi­de our ser­vices, such as email and ser­ver pro­vi­ders, this will only be done after an exten­si­ve selec­tion pro­cess. In this selec­tion pro­cess, each indi­vi­du­al ser­vice pro­vi­der is care­ful­ly selec­ted for its sui­ta­bi­li­ty in terms of tech­ni­cal and orga­niz­a­tio­nal data pro­tec­tion skills. This selec­tion pro­ce­du­re will be docu­men­ted in wri­ting and an agree­ment on the order pro­ces­sing of data (order pro­ces­sing con­tract) will only be con­clu­ded if the third par­ty com­plies with the requi­re­ments of Art. 28 GDPR. Your infor­ma­ti­on will be stored on spe­cial­ly pro­tec­ted ser­vers. Access to it is only pos­si­ble for a few spe­cial­ly aut­ho­ri­zed per­sons. Our web­site is SSL/TLS encryp­ted, as can be seen by the https:// at the start of our URL.

Use of coo­kies

a) In addi­ti­on to the afo­re­men­tio­ned data, coo­kies are stored on your com­pu­ter when you use our web­site. Coo­kies are small text files that are stored on your hard dri­ve assi­gned to the brow­ser you use. Through this the stored infor­ma­ti­on flows to Trend­ci­ty or the par­ty that sets the coo­kie. Coo­kies can­not run pro­grams or trans­mit viru­ses to your com­pu­ter. Coo­kies are used to ana­ly­ze the use of in anony­mi­zed or pseud­ony­mi­zed form. Also, coo­kies enab­le per­so­na­li­zed adver­ti­se­ments on this web­site. This web­site uses the fol­lowing types of coo­kies. The extend and func­tion of which are exp­lai­ned below:

  • Tran­si­ent coo­kies (see b)
  • Per­sis­tent coo­kies ©

b) Tran­si­ent coo­kies are auto­ma­ti­cal­ly dele­ted when you clo­se the brow­ser. The­se inclu­de ses­si­on coo­kies. Tran­si­ent coo­kies store your ses­si­on ID, with which various requests from your brow­ser can be assi­gned to the com­mon ses­si­on. This will allow your com­pu­ter to be reco­gni­zed when you return to our web­site. The ses­si­on coo­kies are dele­ted when you log out or clo­se the brow­ser.

c) Per­sis­tent coo­kies are auto­ma­ti­cal­ly dele­ted after a spe­ci­fied peri­od of time, which may dif­fer depen­ding on the coo­kie. You can dele­te the coo­kies in the secu­ri­ty set­tings of your brow­ser at any time. Plea­se be awa­re that you may not be able to use all fea­tures of this site, when dele­ting the coo­kies from your brow­ser histo­ry. The set­ting of coo­kies can be pre­ven­ted by appro­pria­te set­tings in the user’s Inter­net brow­ser at any time. This pro­ces­sing is legal­ly based on Art. 6 para. 1 s. 1 lit. f) GDPR. Our legi­ti­ma­te inte­rests are to pro­vi­de a sta­ble con­nec­tion and an easy, unin­ter­rup­ted user expe­ri­ence for the visi­tors of our web­site. Also, we eva­lua­te all visits of our web­site. This hap­pens for safe­ty, impro­ve­ment and sta­bi­li­ty rea­sons.

Dele­ti­on of per­so­nal data

Trend­ci­ty pro­ces­ses the per­so­nal data only if necessa­ry. As soon as the pur­po­se of the data pro­ces­sing is ful­fil­led, dele­ti­on of the data is car­ri­ed out accord­ing to the stan­dards of the dele­ti­on con­cept, unless legal regu­la­ti­ons oppo­se this.


Via the web­site it is pos­si­ble to con­ta­ct us via e‑mail or via our con­ta­ct form. This will requi­re dif­fe­rent data to ans­wer the request, which will be auto­ma­ti­cal­ly saved for pro­ces­sing. The fol­lowing data are requi­red to pro­cess your request: email address. Fur­ther­mo­re you can enter the fol­lowing data optio­nal­ly: name and sur­na­me, pho­ne num­ber, num­ber of your flat, sub­ject of your mes­sa­ge as well as your mes­sa­ge. Your data will not be pas­sed on to third par­ties, unless you have given your con­sent. The legal basis depends on what the rea­son for your request is: The­re­for data pro­ces­sing will be based on Art. 6 para. 1 s. 1 lit. a) GDPR or Art. 6 para. s.1 lit. b) GDPR.

Data pro­ces­sing for app­li­ca­ti­ons

Trend­ci­ty offers the oppor­tu­ni­ty to app­ly for jobs via an app­li­ca­ti­on form and via email. For this pur­po­se, per­so­nal data is pro­ces­sed and stored for fur­ther pro­ces­sing during the respec­ti­ve app­li­ca­ti­on pro­cess. In case of suc­cess­ful app­li­ca­ti­on and employ­ment, the per­so­nal data is stored in accordance with the legal requi­re­ments. In case of unsuc­cess­ful app­li­ca­ti­on, the data will be dele­ted in accordance with the rules of the local dele­ti­on con­cept. In doing so the pro­vi­si­ons of the AGG (Ger­man Employ­ment Law), in par­ti­cu­lar the exis­ting evi­dence pur­suant to § 22 AGG, are taken into account. The pro­ces­sing is based on Art. 6 para. 1 s. 1 lit. a) GDPR and Art. 6 para. s.1 lit. b) GDPR.

Tracking and ana­ly­tics

For the con­ti­nuous impro­ve­ment of our web­site we use the fol­lowing tracking and ana­ly­sis tools. Which per­so­nal data is pro­ces­sed in each case and how you can reach the respec­ti­ve ser­vice pro­vi­ders, you will find below:

Goog­le Ana­ly­tics

The web­site uses Goog­le Ana­ly­tics based on Art. 6 para 1 s. 1 lit. f). This is a ser­vice for ana­ly­zing access to web­sites of Goog­le Inc. (“Goog­le”) and allows us to impro­ve our web­site. Respon­si­ble Per­son is: Goog­le Inc., 1600 Amphi­thea­ter Pkwy, Moun­tain View, CA 94043–1351, USA. Coo­kies enab­le us to ana­ly­ze your use of our web­site. The infor­ma­ti­on collec­ted by a coo­kie (IP address, access time, access dura­ti­on) is trans­mit­ted to a Goog­le ser­ver in the USA and stored the­re. The eva­lua­ti­on of your acti­vi­ties on our web­site is trans­mit­ted to us in the form of reports. Goog­le may pass on the collec­ted infor­ma­ti­on to third par­ties, if requi­red by law or if third par­ties pro­cess this data on behalf of Goog­le. The Goog­le tracking codes of our Inter­net offer use the func­tion “_anonymizeIp ()”, thus IP addres­ses are pro­ces­sed only shor­ten­ed, in order to exclu­de a pos­si­ble direct per­so­nal link to you. You can also pre­vent the instal­la­ti­on of coo­kies from Goog­le Ana­ly­tics by set­ting your brow­ser soft­ware accord­in­gly. In this case, howe­ver, it may hap­pen that you can­not ful­ly use all the fea­tures of our web­site. Also through brow­ser exten­si­ons e.g. Goog­le Ana­ly­tics can be dis­ab­led and con­trol­led. At As well as under You can find out more about the terms of use and pri­va­cy of Goog­le Ana­ly­tics.

Goog­le Tag Mana­ger

Goog­le Tag Mana­ger is a solu­ti­on that allows us to mana­ge web site tags through one inter­face (inclu­ding Goog­le Ana­ly­tics and other Goog­le mar­ke­ting ser­vices in our web­site). The tag mana­ger its­elf (which imple­ments the tags) does not pro­cess users’ per­so­nal data. Regar­ding the pro­ces­sing of users’ per­so­nal data, refe­rence is made to the details of the Goog­le ser­vices. Goog­le Tag Mana­ger usa­ge poli­ci­es can be view­ed here:

Other tools of third-par­ty pro­vi­ders

We also use third-par­ty pro­vi­ders to help us with the site’s appearan­ce and func­tio­n­a­li­ty. The­se are lis­ted below:

Goog­le Maps

This web­site uses the Goog­le Maps map ser­vice via an API. It is ope­ra­ted by Goog­le Inc., 1600 Amphi­theat­re Park­way, Moun­tain View, CA 94043, USA. To use Goog­le Maps, it is necessa­ry to save your IP address. This infor­ma­ti­on is gene­ral­ly trans­mit­ted to a Goog­le ser­ver in the USA and stored the­re. The pro­vi­der of this site has no influ­ence on this data trans­fer. The legal basis is Art. 6 para. 1 s.1 lit. f) GDPR. The use of Goog­le Maps is in the inte­rest of making our web­site appe­aling and to faci­li­ta­te the loca­ti­on of pla­ces spe­ci­fied by us on the web­site. Fur­ther infor­ma­ti­on about hand­ling user data, can be found in the data pro­tec­tion decla­ra­ti­on of Goog­le at:

Goog­le Web Fonts

This web­site uses web fonts pro­vi­ded by Goog­le for uni­form repre­sen­ta­ti­on of fonts on the web­site. Respon­si­ble Per­son is: Goog­le LLC, 1600 Amphi­thea­ter Park­way, Moun­tain View, CA 94043, USA. When you call up a page, your brow­ser loads the requi­red web fonts into your brow­ser cache to dis­play texts and fonts cor­rect­ly. To do this, the brow­ser you use must con­nect to Google’s ser­vers. As a result, Goog­le learns that our web­site has been acces­sed via your IP address. The use of Goog­le Web Fonts is in the inte­rest of a con­sis­tent and attrac­ti­ve pre­sen­ta­ti­on of our online ser­vices. The legal basis is Art. 6 para. 1 s.1 lit. f) GDPR. The rea­son for us using Goog­le web fonts is our inte­rest to make our web­site vivid and user-friend­ly. If your brow­ser does not sup­port web fonts, a default font will be used by your com­pu­ter. For more infor­ma­ti­on about Goog­le Web Fonts, see and in Google’s pri­va­cy poli­cy:

Ser­vice pro­vi­ders from third coun­tries

In order to be able to pro­vi­de our ser­vices, we use the sup­port of ser­vice pro­vi­ders from third par­ty coun­tries (non-EU coun­tries). In order to ensu­re the pro­tec­tion of your per­so­nal data in this case, we con­clu­de pro­ces­sing con­tracts with each — care­ful­ly selec­ted — ser­vice pro­vi­der. Our third coun­try data pro­ces­sors are eit­her loca­ted in a coun­try with an ade­qua­te level of data pro­tec­tion (Art. 45 GDPR) or pro­vi­de appro­pria­te safe­guards (Art 46 GDPR). Below you may find our cate­go­ries of pro­ces­sors, the coun­try they are loca­ted at and the safe­guards or gua­ran­tees they pro­vi­de. We use the sup­port of the fol­lowing pro­vi­ders:

• Tracking ser­vice and Ana­ly­sis Ser­vice, Goog­le Inc., USA, mem­ber of the EU-US Pri­va­cy Shield:

Your rights

You have the fol­lowing rights with respect to the per­so­nal data con­cer­ning you:

  • Right to infor­ma­ti­on,
  • Right to rec­ti­fi­ca­ti­on or dele­ti­on,
  • Right to restric­tion of pro­ces­sing,
  • Right to object to the pro­ces­sing,
  • Right to data trans­fer,
  • Right on con­fir­ma­ti­on.

In the case of a request for infor­ma­ti­on, you must pro­vi­de suf­fi­ci­ent infor­ma­ti­on about your iden­ti­ty and pro­vi­de pro­of that it is your per­so­nal data. The infor­ma­ti­on rela­tes to data that has been stored regar­ding your per­son, the ori­gin of the data, the reci­pi­ent or the cate­go­ries of reci­pi­ents to which data has been trans­mit­ted and the pur­po­se of the sto­rage. To exer­cise the­se rights, plea­se con­ta­ct our Pri­va­cy Offi­cer, which is men­tio­ned at the begin­ning of the Pri­va­cy Poli­cy. If you have given your con­sent to the pro­ces­sing of your data, you can revo­ke at any time. Such revo­ca­ti­on will affect the admis­si­bi­li­ty of pro­ces­sing your per­so­nal data by us. Inso­far as we base the pro­ces­sing of your per­so­nal data on the weigh­t­ing of inte­rests, you may object to the pro­ces­sing. This is the case if pro­ces­sing your data is not requi­red to ful­fill a con­tract with you, which is exp­lai­ned in the fol­lowing descrip­ti­on of the func­tions. In the event of such a revo­ca­ti­on, we ask you to exp­lain the rea­sons why we should not pro­cess your per­so­nal data. In the case of your jus­ti­fied objec­tion, we will exami­ne the situa­ti­on and will eit­her stop pro­ces­sing your data, adapt the data pro­ces­sing or point out to you our com­pel­ling legi­ti­ma­te rea­sons on which we con­ti­nue the pro­ces­sing. Of cour­se, you may object to the pro­ces­sing of your per­so­nal data for adver­ti­sing and data ana­ly­sis pur­po­ses at any time. You may con­ta­ct us or our respon­si­ble data secu­ri­ty offi­cer via the con­ta­ct details sta­ted at the begin­ning of the Pri­va­cy Poli­cy.

How you per­cei­ve the­se rights

To exer­cise the­se rights, plea­se con­ta­ct our data secu­ri­ty offi­cer: Chris­ti­an Scholtz from Weber­sohn & Scholtz GmbH

or by mail:

WS Daten­schutz GmbH

Mei­ne­ke­stra­ße 13

D‑10719 Ber­lin

super­vi­so­ry aut­ho­ri­ty

Without pre­ju­di­ce to any other admi­nis­tra­ti­ve or judi­cial reme­dy, you shall have the right to com­p­lain to a super­vi­so­ry aut­ho­ri­ty in the Mem­ber Sta­te of its resi­dence, place of work or place of alle­ged infrin­ge­ment, if you belie­ve that the pro­ces­sing of your per­so­nal data infrin­ges on the GDPR. The super­vi­so­ry aut­ho­ri­ty to which the com­p­laint has been sub­mit­ted shall inform the com­p­lai­nant of the sta­tus and results of the com­p­laint, inclu­ding the pos­si­bi­li­ty of a judi­cial reme­dy accord­ing to Arti­cle 78 GDPR.

Sub­ject to chan­ge

We reser­ve the right to chan­ge this pri­va­cy poli­cy in com­pli­an­ce with legal requi­re­ments. August 2018